WHNT's Distracted Driving Project

Shareable social media ads and web ads created for WHNT News 19's campaign against distracted driving. Each ad size had three versions focused on three main causes of distracted driving: texting, putting on make-up, and eating. The campaign began the first week of February in 2016.

Valentine's Day Push

A second social media campaign was made prior to Valentine's Day to urge viewers to encourage those they love to stop distracted driving. Just as before, each ad has 3 different sizes purposed for Facebook, Twitter, and Instagram.

Christmas Push

A third social media campaign was made prior to Christmas to urge viewers to remain on Santa's nice list during the holiday travel season by stopping distracted driving. Each ad has 2 different sizes purposed for Facebook and Instagram, and also Twitter. All illustrations were created by me.